Google released a new warning for publishers and author who are doing content marketing mainly for link. Publishers and author who are distributing or publishing content through syndication or other large-scale. These articles are generally written by or in the name of one website, and published on a different one.
If you are writing content mainly for links, then you might be violating Google’s rules against link schemes.
Content marketing mainly for link will violate Google’s guidelines
From the post:
Google does not discourage these types of articles in the cases when they inform users, educate another site’s audience or bring awareness to your cause or company. However, what does violate Google’s guidelines on link schemes is when the main intent is to build links in a large-scale way back to the author’s site.
What are the warning sign
Here is the list of factors, which indicates the violation of Google’s guidelines.
- Stuffing keyword-rich links to your site in your articles.
- Having the articles published across many different sites; alternatively, having many articles on a few large, different sites.
- Using or hiring article writers that aren’t knowledgeable about the topics they’re writing on.
- Using the same or similar content across these articles. Alternatively, duplicating the full content of articles found on your own site.
How to stay safe from penalty
You can use one of the following method
- Using nofollow on specific link.
- Using canonical tag to page itself
When Google detects that a website is publishing articles that contain spammy links, this may change Google’s perception of the quality of the site and could affect its ranking
Sites accepting and publishing such articles should carefully vet them, asking questions like:
Do I know this person? Does this person’s message fit with my site’s audience? Does the article contain useful content? If there are links of questionable intent in the article, has the author used rel=”nofollow” on them?
What if you violate the guideline
For websites creating articles made for links, Google acts on this behavior because it’s bad for the Web. When link building comes first, the quality of the articles can suffer and create a bad experience for users.
If a link is a form of endorsement, and you’re the one creating most of the endorsements for your own site, is this putting forth the best impression of your site? Google’s best advice in relation to link building is to focus on improving your site’s content and everything.